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Alliance MMA acquires SuckerPunch Entertainment

Alliance MMA announced today that it has purchased SuckerPunch Entertainment, a fighter management company. This coming less than a month after the acquisition of Ohio-based MMA promotion Iron Tiger Fight Series (IT Fight Series).

It’s not often in our industry that acquisitions such as this happen so it’s a pretty big deal. Alliance is the first MMA company to be publicly traded and listed on NASDAQ. The company has been busy positioning itself as an industry powerhouse through acquisitions of regional promotions, a live streaming service, and now a fighter management firm.

“We are excited over the prospect of SuckerPunch adding immediate value to Alliance MMA,” said SuckerPunch Founder Brian Butler-Au. “We expect that our extensive connections throughout the MMA world will provide strong bridges and trusted relationships that should integrate seamlessly into Alliance MMA.”

SuckerPunch manages a vast stable of fighters including UFC women’s strawweight champion Joanna Jedrzejczyk, UFC interim featherweight champion Max Holloway, Rose Namajunas, Carla Esparza, Pat Barry, and the Green Ranger himself, Jason David Frank.

As mentioned in the press release, Alliance continues to develop revenue streams from multiple MMA-related businesses. In addition to fees generated from fighter purses, SuckerPunch brings revenue in the form of sponsorships for both fighters and promotions.

“We expect that the Alliance MMA platform will prove to be highly beneficial for fighters on all levels,” added Bryan Hamper, SuckerPunch Partner. “Our up-and-coming prospects will now have direct access to geographically diverse venues which promises broader exposure as they develop their skills and our higher-level fighters will now have the opportunity to compete in top tier promotions more quickly. We truly believe this is the future of the sport.”

It’s a big move when you consider all that Alliance has going for itself and could prove to be the premier conduit for for up and coming fighters.