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“Inspired by the energy of the sea”. Luke Rockhold in Polo Blue ad.

As the new face of Ralph Lauren’s new fragrance, Polo Blue, Luke Rockhold’s face is everywhere that Polo Blue is. The fragrance is described as being “Inspired by the energy of the sea” and Luke is doing his part to endorse the product.

The people at Ralph Lauren are putting videos out with Rockhold in them and Luke is surfing, throwing punches under water, and basically being really really ridiculously good looking. The ads seem to be working because I can practically smell him from here.

I remember a guy who could fight, wore nice suits, drove slick cars, and was a hit with the ladies…

His name was James Bond.