UFC 215 PPV does an estimated 100,000 buys. UFC 216, not much better.
The UFC has found themselves in the midst of a major rating slump.
UFC 215 PPV featured a title fight between Amanda Nunes and Valentina Shevchenko. It was supposed to feature Demetrious Johnson taking on Ray Borg, but that fight was pushed to UFC 216 when Borg fell ill. The night of fights was pretty entertaining, unfortunately, it doesn’t seem many people were watching. It’s been estimated that the event did a super low 100,000 buys. That’s compared to the previous show, UFC 214 that did a reported 850,000 buys. Of course, that card featured Jon Jones and Daniel Cormier.
The UFC had to expect some amount of fall-off after the success of UFC 214, paired with expensive boxing cards featuring Conor McGregor/Floyd Mayweather & GGG/Alvarez falling on either side of UFC 214. If a fan wanted to witness all three cards, they’d be looking at spending north of 250.00.
UFC 216 was this past week and featured Tony Ferguson vs. Kevin Lee as well as Demetrious Johnson’s record-setting fight with Ray Borg. Although those numbers have not been released officially, there are rumblings that they might also hover around the 100,000 mark. It would almost be unheard of for two UFC consecutive shows to do less than 225,o00 combined buys.
The good news is UFC 217 is HUGE on paper with the return of GSP taking on Bisping. We’ll also get the highly anticipated fight between TJ Dillashaw and champion Cody Garbrandt. Joanna Jędrzejczyk is also defending her Strawweight belt against Rose Namajunas. It’s going to do good numbers.