Tyron Woodley and Darren Till didn’t seem to reach the masses
UFC 228 doesn’t seem to have been a commercial success, at least if you believe what is being reported about the PPV event. Dave Meltzer has indicated via his Wrestling Observer newsletter that UFC 228 has disappointed. He was quoted as saying.
“The 9/8 PPV numbers were well below expectations with Woodley vs. Till on top. They are so bad that we haven’t gotten an estimate past an early number of 130,000 that was going around.”
The UFC rallied around Till and presented him as the favorite and a world-beater. That said, when the fighters entered the cage, it was all Woodley and he dominated and finished Till in the second round of their fight scheduled for five rounds. It wasn’t even close. The UFC bears some blame, they simply don’t choose to promote their welterweight champion. The relationship Tyron Woodley and Dan White have had are sometimes volatile and Dana has on many occasions said unflattering comments about his champion.
If the event only did 130,000 buys, it seems to fly in the face of Dana’s projections that the upcoming McGregor/Nurmagomedov PPV will draw 2.6 million buys. I just don’t see it happening. I’d say somewhere between 800,000 and 1,200,000. I’d put the cap around 1.5 million, which would be a massive success. I just don’t think there is enough interest to generate the kind of numbers Dana is talking about.